Ma – I am off for the day
Why are you leaving the house empty stomach . Atleast have a mishti (sweet) .. This was when I was 29 and going out for a date . Not even date, it was courtship days with Madhushree .
Growing up in West Bengal , at any point of time one cannot help but believe the fact that sweets are a remedy for everything . Literally everything . You have a stomach disorder – have mishti ( gorom rosogolla to be specific) , ready to go for exams ( boards and others) have a misthi, going for tuition classes – have mishti, come back home sweating like a pig on a hot humid summer day – have mishti, it helps to cool off.
Mishti is the most respected , accepted gift between the Bengalis . Anytime is Mishti time . Any occasion is mishti occasion . All season is Mishti season . I don’t remember meeting any bengali formally without a packet of mishti . Marriage, rice ceremony, birthday, Dusserah, Holi, any occasion is incomplete without mishti and inevitably after these occasions, the refrigerator gets over flooded with mishti .
If the product is so close to heart, the manufacturer couldn’t be far off . Every corner of the neighborhood and locality had a couple of Mishtir dokan ( sweet shop). Each shop would have some delicacy of its own other than the universal Rosogolla . Low on hygiene parameters but high on personal touch and emotional connect . Most of the shop-owners would have seen you growing up, so buying sweets from the neighborhood was more than a mere transaction of money . Affectionate shopowner would at times give you small gujia and lil Mihidana for free if he was in a good mood .
These days they have Air conditioned sweet shops, regular innovations in sweets where only few evergreen hits from my childhood have been able to stand the test of time . More importantly now we also carry chocolates , fast foods , wine as gifts other than mishti .
Sweet Handi.com is an initiative where they promise to ship handpicked sweets with much care and love just like your old neighborhood shop owner to any part of India . Watch out this space for more .
P.S. – This is an advertorial.